| specializes
in providing targeted mortgage prospects through
direct mail campaigns (professional letters and
postcards).
Key Leads manages direct
mail programs per campaign, monthly, or annually
so your sales team can receive additional qualified
prospects calling your office as well as better
focus on originating and closing mortgage loans.
Direct Mail campaigns can also help strengthen
your brand recognition. Our specialists can generate
a targeted list of homeowners or renters then
develop and mail information to these homeowners
or renters on your behalf. Key Leads manages direct
mail campaigns by helping you:
Together,
we can generate a marketing list targeting homeowners
likely to have conventional, sub-prime, or government
loans from several database files. The database
files enable you to select different criteria
to target homeowners as well as output different
fields of information for you to use in your marketing
campaign. You can generate your list of homeowners
by targeting specific geographic areas (state,
county, or zip). Similar campaigns can be conducted
for potential first time homebuyers.
You select the type of professional letter or
postcard to convey your message to homeowners
or renters. For professional letters, you select
the size, thickness, material and color of the
paper and envelope as well as the color of the
ink used in the letter and on the envelope. For
postcards, you select the size, thickness and
material of your postcard as well as the four
colors used on the front and back of the postcard.
We help you develop your targeted message or we
use a message you provide. The message can include
information on what differentiates your company
and the benefits of your products and services.
We have an in-house graphic arts team to create
designs and form the layout for the information
on your direct mail piece.
We can
assist you in using promotions to assist in increasing
the response rate for your direct mail campaign.
Promotions include related mortgage services,
3-day/2-night travel certificates, or other products.
Our marketing professionals assist you in selecting
the campaign criteria as well as tracking and
analyzing the results of your direct mail campaign.
You can use the analysis to determine the success
of the campaign as well as determine any fine-tuning
that could be implemented to strengthen your next
campaign.
Key Leads specializes in conducting targeted lists,
telemarketing, direct mail, Internet, and promotion
campaigns on your behalf as well as advising your
team on strengthening these efforts within your
organization. Our advisory services for marketing
campaigns include developing, launching, managing,
tracking, and analyzing campaigns. Our advisory
services for management include technology, processes,
people, products, organization, and strategy.
Key Leads also offers a lead management system
to help you to track, deliver, and analyze leads
from multiple sources from one location. |
